A Year(ish) of Reading

Prior to The Martian, which I read while on vacation in Los Angeles September 2015, I hadn't read a book in nearly a decade (trust me, I'm not proud of it). For awhile, I convinced myself that I didn't have the attention span and that I may even have adult attention deficit disorder. I consumed all sorts of other media but had no interest in reading books.

Since last September however, I've become addicted to reading books, and have read and listened to XX books. I think the difference is that when I read books as a child, it was not optional. Now that I can choose what and when I want to read, I can't get enough literature.

Books I read or listened to from Sept. 2015 to Dec. 2016:

The Martian by Andy Weir.

Quietly, From Afar: A Dark-Comedy Cartoon-Western by Lucas Gardner.

American Sniper by Scott McEwan, Chris Kyle, and Jim DeFelice. (on Audible)

Lone Survivor by Marcus Luttrell and Patrick Robinson. (on Audible)

The Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams by Jeff Walker.

Essentialism: The Disciplined Pursuit of Less by Greg McKeown.

Good to Great by Jim Collins.

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss.

1984 by George Orwell. (on Audible)

Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel by Rolf Potts.

Walden by Henry David Thoreau. (on Audible)

On the Duty of Civil Disobedience by Henry David Thoreau. (on Audible)

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (3rd ed.) by Michael Gerber.

The Jungle by Upton Sinclair. (on Audible)

The E-Myth Real Estate Investor by Michael Gerber, Than Merrill, & Paul Esajian. (on Audible)

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance.

Currently in progress:

7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey.

New York Real Estate, The Complete Guide 4th Edition by Hondros Learning.

Reading goals for 2017 (in no particular order):

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.

How to Make Millions with Your Ideas: An Entreprenuer's Guide by Dan Kennedy.

Investing in Duplexes, Triplexes, and Quads: The Fastest and Safest Way to Real Estate Wealth by Larry Loftis.

The Book on Rental Property Investing: How to Create Wealth and Passive Income Through Intelligent Buy & Hold Real Estate Investing by Brandon Turner.

The Book on Managing Rental Properties: A Proven System for Finding, Screening, and Managing Tenants with Fewer Headaches and Maximum Profits by Brandon Turner.

The Book on Tax Strategies for the Savvy Real Estate Investor: Powerful techniques Anyone Can Use to Deduct More, Invest Smarter, and Pay Far Less to the IRS by Amanda Han & Matthew MacFarland.

2 Years to a Million in Real Estate by Matthew Martinez.

Never Eat Alone by Keith Ferrazzi.

Buy it, Rent it, Profit! Make Money as a Landlord in ANY Real Estate Market by Bryan Chavis.

Passive Income by Ralph Waters.

Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer.

The Lean Startup: How Today's Entreprenuers Use Continuous INnovation to Create Radically Successful Businesses by Eric Ries.

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell.

How to Win Friends and Influence People by Dale Carnegie.

Year in Review: 2016

Here is the list of goals I posted in my "Year in Review: 2015."

  • Finish renovating my house and apartment.
  • Secure my financial budget and wellness regimen.
  • Spend more time connecting with my family, friends and those I love.
  • Identify my next career step in continued education, employment or entrepreneurship.
  • Produce more independent projects including writing, music, photographs and video.
  • Film my first full skateboarding part.

Although there is always room for improvement, I think I did pretty well on my goals list. I finished my rennovation in Oswego (to a liveable state anyway) and rented out both halves of the house. I laid out a financial plan, and although I still have a way to go before I'm out of debt, I have a better understanding of my financial position. I dropped below 180lbs for the first time since before college. I started graduate school, left my job, moved to Rochester, landed a new job at Good Digital, and expanded my wedding video service with Nuvue Productions. I wrote more than in the past on my site and took way more photos, completed a couple short films, and played a lot of piano. I didn't write a song this year however. Finally, I completed a full skateboarding part (by my standards) on Go Skateboarding Day in June. It was a great year.

Additionally, I believe that 2016 was the year that I finally discovered myself and my mission. It took lots of sacrifices and introspection, but I feel that I now have a rough floorplan for my career and life. I'll get into more detail about these realizations in future posts.

So, here are are my top goals of 2017:

  • Complete my Masters in Business Administration.
  • Take the next step in my real estate profession by getting certified, selling or buying.
  • Hike at least 6 adirondack high peaks with my family.
  • Take Good Digital & Nuvue Productions to the next level.
  • Read the Bible & reconnect with God (put him first).
  • Help people.

Landing at Good Digital

My friend Matt told me about a social media job in the Rochester area, just a couple blocks from where Meg and I live. I applied, got an interview and went in to check out the company.

Good Digital is an emerging digital media marketing agency that was founded as Sunbright Media in 2014 by Clarence Allen Seavert. Clarence, who also goes by Allen, is a multi-talented web/design/creative guru.

While doing nightclub and event promotion in Rochester, Clarence noticed the need for improved websites and social media by local bars, restaurants, and businesses. He started charging money to develop websites and assist with social media management and content creation.

After making the business official and picking up a number of clients, including a couple full branding-service clients, Clarence saw a need to expand. He brought on a couple part time staff members to assist with graphic design, social media & account management.

Social media management was one of the things I did at Oswego, so after some talking and negotiating with Clarence, I decided to work for Good Digital first part-time, and shortly after full-time.

In the short time since then, Clarence and I have talked extensively about the direction of the company and how to best grow in our market. We created a rough company structure, with the goal of identifying future needs and projecting employee hires and growth.

Clarence hired a graphic designer to take some of the design burden off his plate and to focus on business development, sales and client account management.

I'm excited to be a part of Good Digital's growing team, and I hope to bring a lot to the company's plate.

In addition to my digital media expertise including social media management, video editing, and web updates, I've also been applying some of the lessons I have been learning in grad school and reading in books to the company.

I'm excited to see where how high we can take the company! To see more of what we do, visit www.good.digital.

My Greatest Weakness...

My Greatest Weakness

When I was a kid, my mom used to say "look at me" whenever she talked to me, and it annoyed the crap out of me.

It wasn't a matter of respect. She just knew that I have a difficult time remembering things. Okay, really, I had a difficult time listening.

And that's still my biggest weakness.

Requests such as "please empty the dishwasher," "take out the trash," and "do your homework," often went unfulfilled. Although I've gotten a lot better about it over time, little requests still fall through the cracks. Just ask my girlfriend.

I believe that my poor listening was in part due to my lack of maturity, something I gained with time. I also believe it was a lack of understanding. I now realize that the constant string of active thoughts, dialogues, and imaginary situations, either past or present, playing out in my head, which distract me from the present, are unique to me. This all day, every day, thought feeds my ability to be creative, to plan for the future, and to empathize with other people.

As I got older, my ability to actively listen to people improved, through deliberate practice. I'm great at maintaining eye contact when I speak, and I make lists and prioritize tasks for every aspect of my life. For me, if it doesn't go on a list, or it doesn't get done immediately, it doesn't get done.

Nowadays, some people see my immediacy or list-making as a strength, but it is because they don't know any better: for me, my organization developed out of necessity.

Sharing the knowledge

For awhile, I thought there might be something wrong with me. It wasn't until I discovered that's how I'm hard wired that I worked to address my flaws. It wouldn't have been possible without the continued support by my educators, friends, and family, including my insistant mother.

Upon telling this weakness-to-strength realization recently, someone pointed out to me that not everyone is capable of turning their weaknesses around.

I think there is a lot of truth to that.

However, I think that people who are unable to correct their "weaknesses" is because these traits are viewed as such: weaknesses. When, instead, maybe these weaknesses, such as dislexia, attention deficit, autism, make way for other, more powerful strengths in character, personality, ability, and individuality.

So now the question is, how do I help people discover their own hidden strengths? How do I help people overcome their "weaknesses?" I think that with a little support, people can gain the confidence to overcome personal battles, and turn around their greatest "weakness."

Fall 2016 Job Hunt

Originally posted on Facebook:

I’ve spent the last 3-ish months in Rochester tying up some loose ends on some personal projects (including preparing for the 2017 wedding season) and I’m now ready to start looking for a full time job.

If you know of any marketing/PR companies in the Rochester, NY, area that are hiring, or of any non-marketing/PR companies that are in search of improved marketing communications, let me know! Stuff I can do:

  • Marketing communications associate
  • PR account manager
  • Social media manager
  • Brand ambassador
  • Video producer, editor
  • Multimedia
  • Graphic design

Feel free to share my resume with someone you know or contact me at tyler@tyleredic.com. Thanks for your support,



Raising rates for 2017 Wedding Videos

Originally posted on Facebook:

In February, I announced that I would start shooting wedding videos professionally. Thanks to an overwhelming amount of support from all of you, and personal referrals, I had a great year and traveled as far as Pine, CO, to shoot weddings.

In 2017, I'm going to continue booking wedding videos, but I'm raising my rates a smidge, to $1,450 (due to increased expenses and improved equipment). If you know someone who is getting married, give them a heads up that they can still get the 2016 rate of $950 if they book before the end of this month, 10/31.

For details and booking visit http://www.tyleredic.com/weddings.

Moving to Rochester

Originally posted on Facebook:

Hey folks. I'm happy to announce that in July I'm moving just down the shore to Rochester to be with my wonderful girlfriend Megan. We signed the lease today. I'll be completing rennovations and renting my house in Oswego. I began classes for an online MBA program which I'll be done with next December. I've had a great 7 years living in Oswego, 3+ of which were spent working in SUNY Oswego's alumni and development office. I've learned a lot there and I'll miss my coworkers and colleagues, but I'm ready for the adventures yet to come. Also, you may remember I started a wedding video business in the spring which is going well. I even have a paid gig in Denver (thanks, Anna). This move will not affect any weddings I already have scheduled. Thanks to my family, my current and former housemates Rachel, Emily Charlie, Sarah and Eric, and all the other friends I've met who have been along for the ride. -Tyler

Adirondack 46: Big Slide

My expedition partners. Emily, Steve & Charlie.

On Saturday, May 7, I climbed my third official High Peak with my dad, Steve, my brother, Charlie, and friend, Emily. We drove up to Lake Placid on Friday night and stayed in a hotel room to get an early start the next morning.

I wore my FitBit Surge for this hike to record data and use as a reference for time. Using GPS for so long wore the battery out so the FitBit was dead from 5:30-6:30 while being charged with Charlie's portable charger. I created the below map using the FitBit's recordings.

Dad on the move.

Day log:
6:45 p.m. Wake up.
9:05 a.m. Embark on the Big Slide trailhead across from "the brothers."
2:00 p.m. Arrive at the summit of Big Slide around 4 miles.
3:00 p.m. Continue down the red trail along the creek bed.
5:30 p.m. Fitbit dies at 6.22 miles. Charged using portable charger.
6:30 p.m. Fitbit is charged.
7:05 p.m. Return to trailhead parking lot.
11:00 p.m. Sleep.

Total (recorded):
Trail time: 10 Hours
Steps: 30,026
Miles: 10.44
Flights of stairs: 273
Calories burned: 5,120